TFI Perfect 10: “Shame”
Sexy, Stirring “Shame” Trailer Will Stick with You
It was hard to imagine anything better than “Shame’s” breathy first trailer. But with this the campaign has one-up’d itself in a big way: sexier, darker, and deeper, with an impact that’ll last right up until you see the movie (watch this and try to tell me you won’t).
New York City is as much a character as anyone. We see Michael Fassbender prowl the concrete jungle for a sex-fix like a tiger in the real one. Jumping from one shadowy shot to another, each dripping with hormones, the melancholic vocal track, which demands full attention on its own, gives the trailer an undercurrent of shame (no better word).
It’s the most iconic song ever written about the Big Apple — bellowed from tour busses and by Frank Sinatra, heard so many times over it’s almost cliche. But somehow this version manages to make it seem brand new. Then, near the end of the trailer, the crooner casting pathos over this man’s sex-addicted lifestyle with her soft voice is revealed — it’s his sister (Keri Mulligan).