Let the games begin!
“The Hunger Games” that is. Gary Ross’ film adaptation of Suzanne Collins’ series of novels is winding up what looks to be an unprecedentedly vast viral marketing campaign with these new ‘District Seals.’ If you’ve just arrived in Panem, here’s the layout:
“The Hunger Games” follows Katniss Everdeen (Jennifer Lawrence), a young woman fighting to survive a televised fight to the death against teenagers from the other districts of Panem, the post-apocalyptic continent once know as North America. Panem is divided into 12 districts, each of which produces a specific good for the nation as a whole. Our hero, Katniss, is a member of the impoverished underdog — District 12.
Each District Seal was released through its respective Facebook page (each district has one). To visit a district’s page go to facebook.com/district2pn and substitute your desired district in for the “2″ in the URL. Oh, and the posters come with an order: “Like your district immediately.” It’s on.
“The Hunger Games” hits theaters March 23, 2012. The other 7 District posters will be released in the next 7 days, one every day, so stay tuned!