This trailer executes an effective dramatic assent on several levels. As it builds, the diabolic meaning of “11-11-11″ is revealed, sound scrambles, bits of copy crumble, and demonic imagery flashes by like the figments of a bad head-trip. Altogether, unlike most current horror trailers, it strikes an original style, aside from the expected final shock-beat.

That said, by the end I didn’t give a flying fiend about the protagonist. The religiosity is intriguing, but it’s hard to sympathize with his confusing self-hate — he prays for God to run him down by car. Storytelling 101: we gotta care about our hero.

-In an unavoidable comparison, watch the trailer for Joel Schumacher’s “The Number 23″ and notice how much more you care about the protagonist.

11-11-11 (2011)

Movie Trailer(s)

Agency: Unknown

Agency: Unknown

Movie Poster(s)

Agency: The Robot Eye

Agency: A Squared

Movie Website(s)

Agency: Unknown